Connor Jordan

Hi, I'm Connor Jordan, Marketing guy.

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Connor Jordan - Marketing Guy Accomplished marketing professional with a history of success in developing and implementing digital marketing strategies that align with and support sales efforts. He has led countless key initiatives producing dramatic increases in the acquisition of new customers, re-engagement of former customers, and upsell revenue from existing customers. He's a recognized thought leader with proven ability to create interactive, customer-centric content to obtain followers and motivate potential customers to opt in, participate, and interact throughout all stages of their buying processes. Areas of Expertise o Marketing Strategy Development o Tactical Deployment of Marketing Initiatives o Demand Generation and Lead Nurturing o Product Branding and Management o Partner Program Management o Website Creation and Management o Content/Social Media Marketing o Creative Direction of logos, sales collateral, training materials, white papers, and webinars o Ghost Author of 2013 leadership book "Leading Your Business Forward", McGraw Hill Career Accomplishments o Implemented a revolutionary Marketing Strategy resulting in 370% increase in qualified leads o Reinvented email marketing strategy which improved open rates by more than 800% within 6 months o Increased website activity by more than 350% in less than 3 months of re-launch o Improved inbound information request rate by more than 600% in under 12 months o Established thought leadership presence through social media strategy garnering 5000+ subscribers/followers o Led key branding initiative to modernize and align all company and product imagery facilitating awareness o Doubled the growth rate of prospect database and achieved 147% of lead qualification goals o Generated qualified lead which produced $2.1M Novell NetWare sale to Chicago Mercantile Exchange o Developed Hosting Partner Program which lead to 30% increase in number of new managed hosting clients o Generated sales leads bringing over $700,000 in revenue from software and devices

Marketing Director and Social Media Manager at Competitive Solutions, Inc.

February 2006 - October 2013 | Alpharetta

I provide fresh, free and relevant content for professionals looking for advice on becoming better, more effective leaders. In deploying a methodology called Sales 2.0, I am able to provide educational and informative information to prospective customers on their level and in their language. The approach allows the customers to control the frequency, degree and depth of their own opt-in involvement.

State University of New York - Fredonia

1994 – 1996

BS

Concentration: Marketing

Jamestown Community College

1992 – 1994

AS

Concentration: Business Administration

Marketing, being outdoors, traveling, eating, my wife and 2 sons (with another on the way).